Why do we care so much?

I was standing in the petrol station today, waiting to pay and I found myself talking to the lady standing behind me. She had in her hands four boxes of cakes and two large bags of Imperial mints. I said to her that the cakes looked nice and she was making me hungry, she said that it would take her months to eat them because she was on a diet. The lady standing in front of me then said that she knew how she felt as she was also on a diet - Weight Watchers- and yesterday had emptied her kitchen cupboards of everything that wasn't 'healthy'. It made me think, why are we all so obsessed with how we look - we are never skinny enough, never pretty enough, never brown enough e.t.c. Neither of these women were large, they were normal, curvaceous, beautiful women - not everyone was born to be skinny. Our society has become so obsessed with celebrity and the endorsement of the so called 'perfect' image in magazine's that we never feel good enough. I am not entirely blaming magazines or the media for this, I think that we all need a reality check and need to learn to realise that these pictures are not real life; except ourselves for who we are and learn to love our imperfections. We are human - our imperfections are beautiful, lets learn to embrace them.